• Danni Gordon


Chachi Power Project: "Mummy am I fat" quote

The more we develop The Chachi Power Project, the more we see our focus going in two distinct directions:

1. We want to focus on helping you get happy and recognise that negative body image isn’t a predestined way of being which you HAVE TO abide by. There is another way…


2. Kids. How do we help them have good body image? Rock hard self esteem and the bounciest resilience to deal with whatever toxicity they are gonna experience as they grow?

And for today’s blog I’m gonna focus on the kiddies…

Here goes…

Chachi Power Project: Diet statistics for young females

Shocking figures. Infogram seen on @_hersociety’s Instagram


We all know kids are gonna have it hard, probably way harder than we ever did, right? And because kids are coming into contact with media at a younger age and there is more and more pressure, we have to address things much earlier than ever before. Just check out the chat in this article about the launch of more diverse Barbies. It’s so upsetting to think that kids feel like this is the way you are supposed to act already. Here's what the researcher's observed when they asked some young girls to play with the new diverse Barbie range which included a 'curvier' Barbie:

“For her Time cover story, Dockterman watched unattended little girls playing with the doll, presumably through some kind of two-way mirror. In one session, for the pleasure of her peers, a 6-year-old speaks as if she’s the curvy doll. Here’s what she says: “Hello, I’m a fat person, fat, fat, fat.” Later, when an adult arrives, she calls the doll “a little chubbier.” Another child says she doesn’t want to hurt that Barbie’s feelings, so she spells it: “F-A-T.” A Mattel research head told Dockterman that, when adults weren’t in the room, focus-group girls often undressed the curvy dolls and laughed at them.”