• Danni Gordon


Please note: Original, and condensed, piece was printed in The Sunday Post on Sunday 27th January 2019.

Q: Was body image and pressure to look a certain way ever something you struggled with in the past?

A: I struggled with general body dissatisfaction from about the age of 8 to the age of 33. Pretty much my whole adolescent and adult life to date.

I have always been bigger than average and due to living in a culture which demonises 'fat', I had always thought my body was wrong, or bad, or ugly. There is an external pressure which all of us, especially women, deal with every day but for me that external voice became internalised very early on and the demons became the voices inside my own head. Those voices were amplified when I heard insults or when I talked with people about how we hated parts of, or our whole body or when I would actively compare myself with other 'better' bodies.

I lived with daily low level anxiety about my body and the fear of what others thought about it, and in turn, what they thought about me as a person because of my body. It really affected a huge amount of my life.

Q: Why did you start your project?

A: The Chachi Power Project actually turns two this week! I started it in Jan 2017 because I had recently had a change of perspective about my own body and I wanted to organise an event which might help my friends and colleagues feel happier in their bodies.

I thought it would be a project I'd do for a few months between jobs but now I've turned it into a business and do workshops and talks and events all over Scotland. It's the best thing I've ever created. Not only has it helped and educated others but being immersed in the body confidence and Body Positive world has helped my own new mindset solidify greatly.

Danni from the Chachi Power Project: Positivity

Q: Are you shocked or surprised by the figures in the survey?

"72% of women said how they feel about their bodies will affect whether they feel happy or sad"

A: This figure doesn't surprise me in the slightest. I commend the 28% who move independently from this pressure. That could be because they have grown up in a very nurturing non body negative environment (rare considering the daily negativity that exists but there are reports that say the biggest influence on body image is from our parents mainly and then peers and then external pressure) or they have worked hard to educate themselves and unlearn the inherent negativity in our culture. If you catch me after certain workshops I run I'd say I'm surprised that figure of 72% isn't higher.